1. Introduction
These Terms of Service (“Terms”) govern your access to and use of any websites, content, publications, digital assets, tools, services, and communications provided by Apex Edge Sales Engineering Limited (“we”, “us”, “our”) (together, the “Services”).
By accessing or using the Services, you agree to these Terms. If you do not agree, do not use the Services.
These Terms should be read alongside our Privacy Policy, Cookie Policy, and Acceptable Use Policy, each of which forms part of the agreement between us.
2. Company Information
Apex Edge Sales Engineering Limited
Registered in England and Wales
Company No. 15821626 | ICO Reg. ZB796431
Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
contact@apexedgesalesengineering.com
3. Who These Terms Are For
The Services are intended for business users. If you are a consumer, nothing in these Terms affects your statutory rights under applicable law.
4. Intellectual Property
All intellectual property rights in the Services and all content we provide (including text, graphics, frameworks, methods, presentations, proposals, tools, reports, and other materials) are owned by us or our licensors, unless stated otherwise.
This includes proprietary names and marks such as ApexIQ, Apex Insights, and related methodologies, as well as our trademarks and brand assets.
5. Permitted Use
You may view, download, and print materials from the Services for your internal business purposes only, provided you keep all copyright and proprietary notices intact.
6. Prohibited Use
You must not, without our prior written consent:
- reproduce, republish, distribute, sell, sublicense, or commercially exploit any part of the Services or content,
- modify, translate, reverse engineer, or create derivative works from our content or materials,
- remove proprietary notices, or use our trademarks without permission,
- share any non-public materials (including proposals, paid materials, or confidential documents) outside any agreed scope or licence, or
- use any content, frameworks, data, or other materials from the Services to train, fine-tune, evaluate, or develop any machine learning model, artificial intelligence system, or automated tool, whether commercial or otherwise.
7. Licensed Use
If we grant a licence, it will be set out in writing and will be limited by scope, duration, users, and permitted use. Unless expressly agreed, licences are non-transferable and revocable.
8. Free Tools and Preview Services
We may make certain tools or preview services available free of charge, including the ApexIQ WinScore Preview. These are provided for evaluation and informational purposes only.
Results, scores, and outputs generated by free tools are indicative only. They do not constitute professional advice, a formal assessment, or a guarantee of any outcome. You are responsible for how you use and act on any outputs. Any data you enter into free tools is processed in accordance with our Privacy Policy and Cookie Policy.
We may withdraw or modify free tools at any time without notice.
9. Third-Party Services And Links
The Services may include links to third-party sites or rely on third-party tools. We do not control third-party services and are not responsible for their content, availability, or practices. Your use of third-party services is subject to their own terms and policies.
10. Analytics, Cookies, And Privacy
We process personal data in line with our Privacy Policy and applicable UK data protection law. For information about how we use cookies and similar technologies, see our Cookie Policy. For information about how we collect and use personal data, see our Privacy Policy.
11. Disclaimers
The Services and all content are provided “as is” and “as available”. To the fullest extent permitted by law, we disclaim all warranties, express or implied.
Our content is for general information and does not constitute legal, financial, technical, or professional advice. You are responsible for how you use the Services.
12. Limitation of Liability
To the fullest extent permitted by law, we are not liable for any indirect or consequential loss or damage arising from or in connection with your use of the Services, including loss of profits or revenue, loss of business, loss of data, loss of goodwill, or reputational loss.
Where our liability is not excluded under these Terms, our total aggregate liability to you for all claims arising under or in connection with these Terms or the Services (whether in contract, tort including negligence, or otherwise) shall not exceed the greater of: (a) the total fees paid by you to us in the twelve months preceding the event giving rise to the claim; or (b) one hundred pounds sterling (£100).
Nothing in these Terms limits or excludes liability that cannot be limited or excluded by law (including for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation).
13. Indemnification
You agree to indemnify and hold harmless Apex Edge Sales Engineering Limited, its officers, directors, employees, contractors, and agents from and against any claims, damages, losses, costs, and expenses (including reasonable legal fees) arising from or relating to:
- your breach of these Terms,
- your misuse of the Services or content, or
- any claim by a third party arising from your use of the Services in a manner not authorised by these Terms.
14. Suspension and Termination
We may suspend or terminate access to the Services (in whole or in part) without notice if you breach these Terms or if we reasonably believe your use creates risk, harm, or legal exposure.
15. Force Majeure
We will not be liable for any failure or delay in performing our obligations where that failure or delay results from circumstances beyond our reasonable control, including acts of God, natural disasters, government or regulatory actions, industrial disputes, power failures, internet or telecommunications failures, cyberattacks, or the failure of any third-party service or infrastructure we rely on.
16. Users Outside The UK
If you access the Services from outside the UK, you do so on your own initiative and are responsible for compliance with local laws.
17. Dispute Resolution And Governing Law
We encourage parties to attempt to resolve disputes promptly and in good faith, including through negotiation. We may also propose mediation.
These Terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction, except that either party may seek urgent injunctive or interim relief where appropriate.
18. General
- Severability: If any provision is found unenforceable, the remainder remains in effect.
- No waiver: Failure to enforce a term is not a waiver.
- Assignment: You may not assign these Terms without our written consent; we may assign to an affiliate or successor.
- Entire agreement: These Terms, together with our Privacy Policy, Cookie Policy, and Acceptable Use Policy (each accessible on our website), form the entire agreement between you and us about use of the Services.
19. Changes
We may update these Terms from time to time. We will publish any changes on our website and update the “Last updated” date shown above. Your continued use of the Services after that date constitutes your acceptance of the revised Terms. If you do not agree to any changes, you should stop using the Services.
20. Contact
For legal, IP, or compliance enquiries: contact@apexedgesalesengineering.com