Apex Edge Sales Engineering
Sales Engineering as a revenue discipline
ApexIQ | Press

Sales Engineering. Done Properly. In Print.

ApexIQ Press is the publishing imprint of Apex Edge Sales Engineering Limited. Books, handbooks, and reports for Sales Engineering and technical GTM leaders. Practical operating systems—no theory.

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For Sales Engineers, SE leaders, and commercial executives who want practical operating systems rather than generic management theory.

ApexIQ Press | Catalogue focus

ApexIQ Press is the home for published operating systems, field guides, and reports that help technical GTM teams build trust, prove value, and improve execution quality.

BooksLong-form operating systems for Sales Engineering leadership and execution.
HandbooksFocused guides for live work, coaching, and inspection rhythm.
ReportsSharper operator perspectives on the changing technical revenue landscape.
Imprint stancePractical, direct, operator-led, and designed for immediate use.
About the imprint

A publishing home for Sales Engineering operators

ApexIQ Press exists to publish useful material for people doing technical revenue work in the real world. No abstract theory. No padded business-book language. Just clearer standards, stronger operating discipline, and practical systems leaders can use properly.

Catalogue

Available titles

Sales Engineering Done Properly

An operating system for trust, proof, and predictable technical revenue.

What it is: Sales Engineering Done Properly is a practical operating system for one of the most misunderstood roles in B2B: the sales engineer. Drawing on two decades of building and leading SE teams, Seán Livingstone shows how to turn technical depth into commercial clarity without reducing experts to “demo drones”.

What you will learn: How to design demos, PoCs and trials that create unmistakable technical conviction; build cross-functional pods and guilds that eliminate handoff chaos; and use clear KPIs, cadences and quality gates to make technical revenue predictable in a global, hybrid world.

Who it is for: For SEs, SE leaders and commercial executives, this book offers concise principles and concrete Edge Drills you can apply immediately to build trust, prove value and scale technical revenue, done properly.

Publication date: 2 January 2026
Pages: 97

Paperback ISBN: 9781919406602
PDF eBook ISBN: 9781919406619

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From press to practice

Turn the ideas into live execution

ApexIQ Press publishes the operating systems. Apex Edge Sales Engineering helps organisations install them into real technical revenue work.

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